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July 2nd: Site Conversion Rates
still second fiddle to Traffic
Mixed signals this week on whether companies are taking site conversion rates as seriously as they might. Marketing budgets continue to grow, IT spend on platforms continues to grow and spend on Web Analytics internal staff continues to grow (econsultancy report published yesterday).
All good signs. On the flip side, repeated speakers in London yesterday afternoon gave the impression that web analytics and Multivariate Testing were all we needed - no need to talk to customers or understand why things were happening.
Full article from the Figaro Digital event
still second fiddle to Traffic
Mixed signals this week on whether companies are taking site conversion rates as seriously as they might. Marketing budgets continue to grow, IT spend on platforms continues to grow and spend on Web Analytics internal staff continues to grow (econsultancy report published yesterday).
All good signs. On the flip side, repeated speakers in London yesterday afternoon gave the impression that web analytics and Multivariate Testing were all we needed - no need to talk to customers or understand why things were happening.
Full article from the Figaro Digital event
May 20th: COI chooses M4C for Media Account
WPP outfit M4C has won the pitch for the governments own Central Office of Information pitch, which spends over £500m a year telling us how to pay our taxes on time and drink sensibly, taking the Digital Media business away from i-level.
Last year the COI increasingly asked for success goals to include a certain degree of performance, yet often couldn't give any control of the sites to those they had tasked with driving up conversion rates.
Fingers crossed that the COI will now give agencies both the responsibility and the control when running and measuring campaigns.
See the official COI announcement.
WPP outfit M4C has won the pitch for the governments own Central Office of Information pitch, which spends over £500m a year telling us how to pay our taxes on time and drink sensibly, taking the Digital Media business away from i-level.
Last year the COI increasingly asked for success goals to include a certain degree of performance, yet often couldn't give any control of the sites to those they had tasked with driving up conversion rates.
Fingers crossed that the COI will now give agencies both the responsibility and the control when running and measuring campaigns.
See the official COI announcement.
April 2010 : Integrated Customer Experience
E-consultancy has started promoting it's October 2010 Jump event, described as "Online and Offline marketing all joined up".
Most digital marketers still talk about cross-channel as meaning the different bits of digital (search, affiliates etc.). This event will help to support more widespread efforts to make digital part of a proper joined-up customer experience and mark the beginning of the end for Digital as a stand alone channel removed from the rest of the business.
Read about CIP Channel Integration activities.
E-consultancy has started promoting it's October 2010 Jump event, described as "Online and Offline marketing all joined up".
Most digital marketers still talk about cross-channel as meaning the different bits of digital (search, affiliates etc.). This event will help to support more widespread efforts to make digital part of a proper joined-up customer experience and mark the beginning of the end for Digital as a stand alone channel removed from the rest of the business.
Read about CIP Channel Integration activities.