CIP doesn't build websites, but our input is highly regarded by those that do and by the brands they serve.
Understanding how your customers behave online, how they experience your brand and how you can make changes that deliver higher revenues.
And you'll be in good company. Over the last eight years we've worked with some of the UK's most respected and successful brands - see some of them
here.
July 2nd: Site Conversion Rates still second fiddle to Traffic Mixed signals this week on whether companies are taking site conversion
rates as seriously as they might. Marketing budgets continue to grow, IT spend on platforms
continues to grow and spend on Web
Analytics internal staff continues to grow (econsultancy report published yesterday).
All good signs. On the flip side, repeated speakers in London yesterday afternoon gave the impression that web analytics and Multivariate Testing were all we needed -
no need to talk to customers or understand why things were happening.
WPP outfit M4C has won the pitch for the governments
own Central Office of Information pitch, which spends over £500m
a year telling us how to pay our taxes on time and drink sensibly,
taking the Digital Media business away from i-level.
Last year the COI increasingly asked for success goals to include a certain
degree of performance, yet often couldn't give any control of the sites to
those they had tasked with driving up conversion rates.
Fingers crossed that the COI will now give agencies both the
responsibility and the control when running and measuring
campaigns.
See the official COI announcement.
Most digital marketers
still talk about cross-channel as meaning the different bits of digital (search, affiliates etc.).
This event will help to support more widespread efforts to make digital part of a
proper joined-up customer experience and mark the beginning of the end for Digital
as a stand alone channel removed from the rest of the business.