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December- BlackBerry Digital
CIP is appointed Senior Advisor to the Digital Team at RIM in EMEA. BlackBerry continues to grow at a phenomenal rate and Digital is playing a major part in supporting customers, marketing the brand and engaging with the one of the biggest online fan groups worldwide.
We are working closely with the teams across Europe, the Middle East and Africa to drive success in all of these markets, engaging consumers and exciting them through our websites, support and social media communities.
CIP is appointed Senior Advisor to the Digital Team at RIM in EMEA. BlackBerry continues to grow at a phenomenal rate and Digital is playing a major part in supporting customers, marketing the brand and engaging with the one of the biggest online fan groups worldwide.
We are working closely with the teams across Europe, the Middle East and Africa to drive success in all of these markets, engaging consumers and exciting them through our websites, support and social media communities.
December-England 2018 Digital
Certainly the Russian World Cup Bid win dampened the party on December 2nd, but the performance of the 2018 Digital Team, ably assisted by ourselves, is something to be proud of. In the end we achieved record traffic and engagement with fans - 2.5m pledged their support for the bid, our Facebook group reached over 350,000 fans, heavily engaged with much online discussion and thousands of entries and votes in our photo and video competitions.
Many thanks to all the team, partners and suppliers that we worked with. It was a great adventure and something to be proud of.
Certainly the Russian World Cup Bid win dampened the party on December 2nd, but the performance of the 2018 Digital Team, ably assisted by ourselves, is something to be proud of. In the end we achieved record traffic and engagement with fans - 2.5m pledged their support for the bid, our Facebook group reached over 350,000 fans, heavily engaged with much online discussion and thousands of entries and votes in our photo and video competitions.
Many thanks to all the team, partners and suppliers that we worked with. It was a great adventure and something to be proud of.
October-eCircle Guest Speaker
The Autumn eCircle Marketing Conference took place this week at the Soho Hotel in London. Well attended as always, with guest speakers from eCircle, Harvest Digital, the IAB, TBG and Halfords.
Stephen O'Brien presented a session on Customer Experience, following the customer from email to website and onwards.
Despite the power of email platforms, Stephen examined how emails set customer expectations that could not be met.... read his comments here... Creating Your Own Failure
The Autumn eCircle Marketing Conference took place this week at the Soho Hotel in London. Well attended as always, with guest speakers from eCircle, Harvest Digital, the IAB, TBG and Halfords.
Stephen O'Brien presented a session on Customer Experience, following the customer from email to website and onwards.
Despite the power of email platforms, Stephen examined how emails set customer expectations that could not be met.... read his comments here... Creating Your Own Failure